Yummazing - 5 hour ENERGY Commercial 2014

5-hour ENERGY Adverts & Commercials Archive Yummazing Credits & Description: Client: Five Hour Energy Advertised brand: 5-hour ENERGY Advert title(s): "Yummification," "Yummazing" National Broadcast Commercials: :30's Translation of headline to English: N/A Advertising Agency (Name, City, Country): In-house: 5-hour ENERGY (Farmington Hills, MI) Agency website: http://www.5hourenergy.com VP of Creative: Carl Sperber Copywriter: Jereme Sanborn Editorial Company: Territory (Ferndale, MI) Editor: Dave Crosslin Executive Producer: Joan Porter Production Company: Lucky Airlines (Detroit, LA) Director: Nicolas Hill Executive Producer: Rich Hansen Published/Released (August, 2014) Territory editor Dave Crosslin’s talent and wry sense of humor were tapped for 5-hour ENERGY’s off-kilter campaign for the popular energy shot, directed by Nicolas Hill. Lucky Airlines, the Los Angeles and Detroit-based production company, also collaborated on the concepts for the spots, which are a departure from the tone of the company’s previous campaigns – bringing an over-the-top style and comedic energy to the popular brand. "Yummazing," takes the campiness in another direction, with a competition challenging its customers to come up with a beverage concoction that improves upon the flavor of the energy shot by mixing it with other ingredients. A bizarre array of characters, from a weight lifter with a waxed mustache, a preppy couple in tennis whites, and a rugged lumberjack - to a deep sea diver in vintage gear dodging a giant lobster claw - each devise a unique and tasty variation. The TV Commercial Ad titled Yummazing was done by Lucky Airlines advertising agency for brand: 5-hour ENERGY in United States. It was released in the Dec 2014.