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Rooibos tea farmers often end up in the trade because of family ties and heritage. In many instances, rooibos farming is not economically viable. You choosing Fairtrade certified tea allows rooibos small-scale farmers to earn a minimum price for their harvest; which has the ability to increase household incomes and yields. This story tells how Barend is able to save towards his retirement through the sale of his crops on Fairtrade terms. Video credit: Andreas Scheba