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Rice is life ... for about three billion people in the world today. And, with the world's population growing every day, improved fertilizer management is now more critical than ever in order to achieve the necessary increases in rice yield and quality. This video is the most recent installment in the IPNI series "The Right Way to Grow - 4R Nutrient Stewardship". It details how growers can apply the right fertilizer source, at the right rate, at the right time, and in the right place needed to meet their rice production goals.