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Commissioned by The Murugappa Group Credits: Lyrics – Suresh Kailaash Music – Timothy Madhukar Singers – Malgudi Subha , Shalini , Gopal Sharma Anchors – RJ Balaji, Venky Director - Hariharan Production House – Happy Unicorn Creative Agency - Interface Communications For many decades now, we at the Murugappa Group have been deeply involved in agriculture through three of our businesses - Coromandel, EID Parry and Parry Agro. We have grown together with our farmer friends across India, and felt we should make an effort to raise awareness about the farmer and farming among the urban population. Please note we are not talking about monetary contributions or donations. Several organisations and initiatives are already working to support farmers in need and we say, more power to them! Our plan is to build awareness about farmers, farming and our agricultural heritage that needs to be preserved and nurtured among people in urban India, particularly the youth. We begin our efforts with this small gesture of gratitude to acknowledge all that the farmer brings to our lives. After all, awareness is the first and most important step to action. So join us as we do our best to raise awareness, bust myths, go beyond stereotypes and find and promote small but meaningful ways in which of each of us can make a difference to our farmers. Join us as we say a big thank you; let’s make it a loud chorus! Use the hashtag #ThankYouFarmers and share the video on your social media pages and let the world know who does the #MostImportantJob! Follow us for more updates. Twitter: www.twitter.com/Murugappa_Group Facebook: www.facebook.com/MurugappaGroup www.murugappa.com