Tetley - Redbush

Dare has launched its latest TV ad for Tetley featuring the Tea Folk, to drive awareness of the benefits of Tetley Redbush and encourage consumers to give it a try. The campaign sees Gaffer and the gang in South Africa being shown around the area where Redbush is grown by a 'Redbush Ranger' who explains why Redbush is so special. The 30 second spot is the third ad in the Tea Folk come-back series, which launched last September and saw the characters return as hand-drawn 2D characters, looking just the same as before. Creative agency: Dare Copywriter: Richard Stoney Art director: Dave Hobbs Planner: Ben Armistead Media agency: Mediavest Media planner: Greg Fuller Media spend: £2.5m Production company: Nice Shirt Director: Stuart Douglas Editor: Jonnie Scarlett, The Quarry Illustrator: Richard Ollive Post-production: The Mill Audio post-production: Factory