Tea Plantation in Champawat, Kumaon : archival footage

Women worker plucking tea leaves from a tea estate in Champawat of Kumaon region in Uttarakhand. Experts say this leaves the local producers with no option but to sell the tea as a brandless entity in the Kolkata auction market. The brand giants lift it in bulk, package it as their product and the country enjoys the flavour without giving credit to its real producers, they say. “This is agonising yet it shows the potential of the local tea to rise as a brand name,” says retired IAS officer and tea expert SS Pangti. Earlier in 2004, the ND Tewari government had set up Uttarakhand Tea Development Board (UTDB) to establish the local tea as a brand. But, due to poor marketing strategy, the Uttarakhand tea is still suffering from identity crisis. According to officials, the total area under tea cultivation is 878 hectares. The board aims to add another 155 hectares in the coming year, which it thinks will help give boost to quality production. After a decade, the board now operates seven tea gardens in Chamoli, Rudraprayag, Nainital, Bageshwar and Champawat districts. But, it has yet to take real steps towards giving local tea a brand name. Source : http://www.hindustantimes.com/ This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of HD imagery from South Asia. The collection comprises of 150, 000+ hours of high quality broadcast imagery, mostly shot on HDCAM / SR 1080i High Definition, Alexa, SR, XDCAM and 4K. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world... Please subscribe to our channel wildfilmsindia on Youtube for a steady stream of videos from across India. Also, visit and enjoy your journey across India at www.clipahoy.com , India's first video-based social networking experience! Reach us at rupindang [at] gmail [dot] com and admin@wildfilmsindia.com To SUBSCRIBE click the below link: www.youtube.com/subscription_center?add_user=WildFilmsIndia Like & Follow Us on: Facebook: www.facebook.com/WildernessFilmsIndiaLimited Website: www.wildfilmsindia.com