"Sustainable Sourcing" with Lipton Tea in Indonesia (Research Video, Short)

Lipton, a brand of Unilever, is the world’s largest tea producer and a leader in sustainability thinking. in 2006, Lipton helped Rainforest Alliance (RA) develop a certification process for sustainable tea. Rainforest Alliance is an international nonprofit organization that works to ensure sustainable livelihoods on current land, and thus conserve biodiversity such as forests. It impacts areas of water conservation, health and safety of workers and wildlife protection. See its 10 key principles of impact here: http://shapingsustainablemarkets.iied... In 2007, Lipton became the first major tea company to commit to sustainably sourcing its tea on a large scale. Its commits that by 2020, 100% of its tea will be sustainably sourced. This had a galvanising effect not only on its own supply chain, but on other tea manufacturers - in effect it created a shift in the industry and now RA certified tea accounts for 17% of global black tea sales and we hope will continue to increase. Lipton’s new challenge is to determine what it can do beyond certification to improve farmers’ livelihoods. Its key challenges is that young rural male and females are now more likely to move to the city to earn higher wages, which means no farmers or pickers for tea. There are also other big challenges of climate change, water scarcity, competition for land and rapidly changing consumer markets facing the tea industry. Lipton contacted Gone Adventurin’ to answer the question "What else can we do to significantly change lives while bringing the story of sustainability to life?" Gone Adventurin' create an immersive experience for Lipton's leadership team in Indonesia, a key sourcing country to answer this question. We spoke with workers, estate managers, Rainforest Alliance, families, kids and the community to understand perspectives of all involved. More about our work with Lipton here: http://www.goneadventurin.com/portfolio_page/lipton-unilever/ See our research video here which includes interviews & insights from farmers, community, tea plantation managers, etc: https://www.youtube.com/edit?video_id=OZ1kZESYF34