26m 47sLenght

Reporter Sarah Gardner says if you're eating more rice in your meals these days, you're not alone. Thanks to consumers with more adventurous tastes and changes in America's ethnic makeup, rice consumption has grown dramatically. Rice farmers in Louisiana bring in a double harvest in their rice fields: rice and bright red crawfish. Meet an Arkansas farmer raising special rice for Japanese diners. And a California rice grower gets some help from school children in saving wild duck eggs.