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connect +919711572735 http://urtsam.in/ Only 25 per cent goes to the farmer/manufacturer while the remaining 75 per cent goes to the middlemen. It is the opposite in the US. That is why a national level regulation on Direct Selling is the need of the hour in India” Observing that the scope to reach customers is very high in Direct Selling and that the interests of the customers should be of paramount interest to the Direct Selling companies, he said ‘It is a challenge to India to address the short comings of this industry’, he added. This industry has a huge potential for women empowerment as well. Sky is the limit and the scope is very high for any person to develop and improve their standard of living’, he said. ------------ Change in Distribution MODEL - The URTSAM Direct Selling LOGIC manufacturing companies which have smaller or zero marketing budgets find the DS/MLM industry a viable alternative platform to launch products - transitioning to traditional retails formats once these products achieve some level of critical mass in terms of demand. The Direct Selling or Multi-level Marketing (DS/MLM) industry has taken the world by storm offering a radically innovative model of leveraging word-of-mouth marketing, cutting overhead costs of store maintenance and development, product and brand promotion, sales force etc., and instead, offering these typical overhead costs as commission to its distributors. The industry is immensely successful in providing entrepreneurship opportunities to millions of individuals with an estimated over 7 crore such entrepreneurs in India who, leveraging this opportunity, started their own businesses selling products manufactured or promoted by DSCs. Most countries have formulated clear legislative frameworks and clear guidelines protecting both the DSCs and consumers in the process. Citizens have clearly benefited through the self-employment opportunity offered by this industry and China - one of the recent countries in Asia to have ushered a clear legislative framework for the industry having provided licenses to 38 DS/MLM companies is one of the largest markets today.