Principles in Action 2015 – Rice Farming

Half of the world can’t imagine a meal without rice. Hoping to transform the way rice is grown, we’ve worked with the Sustainable Rice Platform to make rice friendlier toward the environment and even more beneficial for farmers. After putting plow to crop at our rice farms in Pakistan, we witnessed results that could change the life of rice as we know it, such as a 75% income increase for farmers using these methods. How long before we see an entire world enjoying sustainably grown rice?