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After wheat, rice and maize, potato is the most important food crop in the world. It contributes to almost 50% of the total tuber and root crop production. Potato has a good food value as compared to other staple food crops as it is rich in carbohydrates and also contain proteins, minerals like calcium and potassium and vitamins like vitamin C. Boiling the potatoes increase their protein content even more than maize has and almost doubles their calcium content. It is vastly consumed as a vegetable and is also used in various forms such as starch, flour, alcohol, dextrin and livestock fodder. India is placed 3rd in the list of major potato producing countries of the world. It produces around 25 million metric tons of potatoes that contribute to approximately 7.75 % of the world’s total produce. This crop is grown over 14 lakh tons of land in India ranking 4th among the countries having maximum area cultivated for potatoes. The yield rate per hectare in India is quite low that stands at 17.86 tons per hectare as compared to the productivity in the European countries that ranges between 30-40 tons per hectare. Karnataka is one of the important Potato growing state in the country grown mainly in the districts of Hassan, Belgaum, Chikkaballapur and Kolar. The study was conducted to analyze Production, Processing and Marketing of Potato in Karnataka. Hassan district alone account for more than 41percent potato production in the state. However production (0.40%) and productivity (9.22%) in the district during the last 5 years has shown insignificant growth rate. In Belgaum district potato production and productivity has increased with a growth rate of 5.23 and 10.26 percent which is significant. The potato processing industry is growing significantly in Belgaum and Hassan districts with a growth rate of (1.97%) and (3.82%) indicating potential opportunity for the establishment of small scale potato processing industries in these districts. Potato is mainly marketed through regulated markets by the farmers. The important regulated markets for Potato are Bangalore, Hubli, Belgaum, Hassan, Chikkaballapur and Kolar. The vast majority of farmers (64%) are selling directly to Commission agents/Wholesalers in regulated markets. The producer who sold potato through Producer - Wholesaler - Retailer - Consumer realized the highest share (65%) in consumer rupee compared to other channels indicating the efficiency of this channel. Source: crnindia.com and ageconsearch.umn.edu This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of HD imagery from South Asia. The Wilderness Films India collection comprises of tens of thousands of hours of high quality broadcast imagery, mostly shot on HDCAM 1080i High Definition, HDV and XDCAM. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world... Reach us at wfi @ vsnl.com and admin@wildfilmsindia.com.