Our Work in India - Potash for Life

This is the story of the methods and impact of the Indian Potash Limited-supported initiative in nine states of India to encourage balanced fertilizer use by farmers. The initiative is called Potash for Life as potash fertilizer does indeed breathe life into livelihoods through improvements in crop performance. Crop yields and farm incomes are closely connected. Across different states with different crops, teams of agronomists are working hard to bring the advantages of using potash to as many farmers as possible. Once a farmer sees the results, whether at a demo plot or one of the regular field days, they are quick to adopt the practice - and share it with their neighbours, friends and family. For more information about Potash for Life in India see http://www.potash4life.com or watch our other films on this channel.