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Former General Electric executive, Mark Masten was retained by Roll Globa/Paramount Farms Inc, to help boost global pistachio sales. During his tenure sales have risen 300%; In this speech in Cerritos, CA, Masten tallks about their market entry and expansion in India. Amritt, Inc, was their trust India Business Consultant for several years as they started, and built their India business. For More about Paramount, visit paramountfarms.com. For more about Amritt, visit www.amritt.com/consuner