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Gary and Kukui Maunakea-Forth founded MA'O Organic Farms not only to provide fresh produce to locals, but also to give back to their community and to help develop local agriculture. Their passion is simply beautiful -- good food, good land and good relationships. This non-profit farm provides scholarships to high school and college age students, who work the fields and learn sustainable farming practices. Today, MA'O is the largest certified organic farm on O'ahu. You'll find many wonderful products from MA'O in our produce aisles! SUBSCRIBE: http://bit.ly/179claK About Whole Foods: Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. Connect with Whole Foods Online: Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt Follow Whole Foods on TWITTER: http://bit.ly/15eklAG http://www.youtube.com/user/wholefoodsmarket