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한국 쌀 중국서 첫 판매... 프리미엄 시장 공략 People living in China are now able to enjoy rice grown in Korea. Korea delivered its first rice shipment in February... and the first sale was registered in Beijing on Thursday. The government is planning to promote further exports of Korean rice to target the premium foods market in China. Oh Jung-hee reports. An upscale supermarket in Beijing began selling Korean rice on Thursday, the first time Chinese consumers were able to purchase the staple food in Beijing. Korea delivered its first rice export to China in February through China's state-run agricultural trading company COFCO Corporation. This came after China decided to ease up its regulations on Korean rice after the summit meeting last year in September. Beijing citizens seemed to welcome the availability of Korean rice in their market. SOUNDBITE "I've always wanted to taste Korean rice. I'm happy that I can buy it today." SOUNDBITE "Last year, I had a chance to eat Korean rice and it was much more flavorful than Chinese rice." Korea has now sold one-hundred-and-thirty tons of rice to China... minimal in comparison to the two-point-five million tons of rice it imports from China every year. But, the Korean government is proud of registering its first rice sale in China... and aims to focus on quality over quantity. It plans to take over the premium segment of the Chinese rice market, with a price that is five times more expensive than local rice. SOUNDBITE "Korean rice is more competitive price-point wise than its competitors from Japan or Taiwan. And I see that it has more advantages in terms of quality and safety than Chinese rice." Korea's agricultural ministry plans to promote the exporting of more rice to China... with the goal of exporting two-thousand tons this year. It will also step up efforts to cultivate rice varieties that Chinese citizens prefer... and expand distribution channels to include online sales and home shopping on TV. Oh Jung-hee, Arirang News. Visit ‘Arirang News’ Official Pages Facebook(NEWS): http://www.facebook.com/newsarirang Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld