Kellogg's - Rice Krispies

Kellogg's - Rice Krispies - Day Out

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Leo Burnett London is pleased to introduce a new TV commercial for Kellogg's Rice Krispies. The commercial titled "Day's out" brings to life the cereal giant's latest on-pack promotion in partnership with the Merlin Entertainments Group - home to some of the nation's top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor. Kellogg's is offering kids the opportunity to take a grown-up to many of Merlin's attractions for free. Our commercial brings this twist on a great value family promotion to life in the enchanting manner we've come to expect from Rice Krispies. As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity. As Mum unwraps the gift we realise, to everyone's surprise, the present is a box of Kellogg's Rice Krispies. Confused, Mum continues to unwrap the present revealing the promotional Merlin offer. A free day out is the little girl's gift to her Mum. The 30-second advertisement breaks on national TV on the 1stApril before making its cinema debut on the 12thApril. Directed by Joanna Bailey the ad was written and art directed by Steve Roberston & Laurie Smith. Creative Director: Don Bowen. ECD: Justin Tindall. Credits Project: Rice Krispies 'Days Out' Client: Peter Harrison, Marketing Director, Kellogg Company Creative agency: Leo Burnett London Creative Director: Don Bowen Executive Creative Director: Justin Tindall Copywriter Steve Robertson & Laurie Smith Art director: Steve Robertson & Laurie Smith Planner (creative agency): Josh Bullmore Media agency: Carat Planner (media agency): Nadia Lavelle Production Company: Bare Films Director: Joanna Bailey Prod co Producer: Helen Hatfield Editor: Sam Sneade @ Speade Editors Music & Sound Design: Mike Connaris @ Mcasso Music Post Production: MPC Post Producer: Dionne Archibald Agency Producer: Katie Spong

Comments

If this is truly Amabutho singing this beautiful song, why on Earth have Kellogg's not woken up and capitalised on the fact that they have a total winner on their hands? Recently resurrected on 5USA, I just want to watch this ad - well, the musical portion of it - again, and again, and again...

Who plays the mother???

My Amazing Daughter in this advert! 3rd year running now. Amazing Lily-Rose x

It's Ladysmith Black Mambazo.
I was introduced to them when I was a lowly 17 year old commis chef and it blew me away I'm 34 now and finally saw them in London a few years ago and it was like someone just took away all the crap in my life even though it was only for 30 minutes.
but isn't that the point in music?

Please record great music love the track I smile every time I here it :-D

Damn!!! Just been searching for this to download only to find out it was only made for the ad!!!! An aural oasis in a desert of noise - truely beautiful

Simply fantastic,Please please record this .

who sings this song

who sings this song is it on cd

Sounds like Keith lemon

I think they should record it too, I would certainly buy it.

Heita Hola Mqa

That is my voice starting from 0:11 to 0:22, i culdnt biliv when i first watch this commercial on TV,after my friends told me bwt it,and thats how it is in the showbizz industry, people wanna claim the glory lol,I was just called to do only that part,and there r two vessions of it,im looking foward to do another one,great inspiration from Baba UMshengu. Zulu Tradition family is a biggest fan of Umculo WeMambazo. Bongi Gwala

they MUST record it, its mega!

aww no! i find the tune thats driving me mad and then find out its JUST for the advert, im gutted!

Amabutho have recorded this specifically for the ad. There's no recording of it unfortunately. Please check out the band on facebook for further updates and tour news.

My mates, Amabutho, are the South African choir doing the Zulu vocals on this one. So proud of them! Many wil think it's Ladysmith Black Mambazo, so I want to set the record straight from the get-go....

🐧

Cuute!