Increasing demand for organic food in China

AP Television Beijing, China, 18 December 2009 1. Wide of woman carrying bag containing organic vegetables 2. Medium of woman entering residential building 3. Close of woman taking organic vegetables out of bag 4. Close of organic vegetables 5. Pan of woman cooking vegetables 6. Wide of woman cooking 7. Close of woman putting vegetables on plate 8. Wide of woman eating vegetables 9. Close of woman eating vegetables 10. SOUNDBITE (Mandarin) Wang Luolin, Organic Food Buyer: "There have been a lot of food safety scandals in the past, and I feel like food is not safe. I know organic food is much safer, because no chemicals and other materials were added in their production. I think eating organic vegetables are good for my health in the long term, that''s why I buy organic vegetables." AP Television Beijing, China, 11 December 2009 11. Medium of people selecting organic vegetables in supermarket 12. Pan of organic cucumber 13. Medium of people picking organic peppers 14. Close of trolley with organic vegetables AP Television Beijing, China, 17 December 2009 15. Wide of greenhouse at organic farm 16. Wide of farmers working in greenhouse 17. Close of farmer cutting organic aubergine 18. Medium of farmers putting organic aubergine in basket 19. Wide of organic farm manager in greenhouse 20. Tilt down of manager picking cucumber 21. SOUNDBITE (Mandarin) Liu Mengxian, Assistant Manager of Liuminying Organic Farm in Beijing: "The sales of organic vegetables from our farm have increased a lot in the past few years, and the number of vegetable retailers cooperating with us has also increased a lot. I think there is a huge potential in the organic vegetable market because people''s demand for organic vegetables has been increasing." AP Television FILE: Hebei Province, China, 15 September 2008 22. Wide exterior of Sanlu Dairy Group 23. Close logo of Sanlu 24. Wide of people lining up in front of Sanlu office for compensation 25. Medium of parents holding babies in front of Sanlu office 26. Tilt down of woman holding baby and medical receipt 27. Wide of people returning Sanlu milk 28. Various of people returning Sanlu milk to factory AP Television Beijing, China, 4 February 2010 29. Wide of professor taking book from shelf 30. Medium of professor reading book named "Fatal Harvest" 31. Close of book with pictures of organic vegetables 32. SOUNDBITE (Mandarin) Jiang Gaoming, Professor with Institute of Botany, Chinese Academy of Sciences: "We estimate that only two in 10,000 of food products produced in China is real organic food, because the the organic food industry in China has just started. The organic food demand in western countries, which is a more mature organic food industry, is only 5 percent and China has only had the organic food industry for a very short period of time. The government, companies and customers have recognised the benefits of organic food. People believe organic food is safer and there are huge profits in it. However, the production of organic food is a process with various strict requirements and it''s not that easy, and many companies actually produce fake organic food to cheat customers, this is a very serious problem." AP Television Beijing, China, 17 December 2009 33. Wide of plastic tube with insects in organic farm 34. Close of insects on plastic 35. Medium of plastic tube 36. Tilt up of organic cucumber 37. Close, pull focus of organic aubergine LEADIN Chinese consumers are discovering the benefits of organic food. But, with organic food production still being a very new phenomenon, there are concerns about the authenticity of some of the products labelled "organic". STORYLINE : You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/dc9ffef870f2447d1c2d38d759f305f0 Find out more about AP Archive: http://www.aparchive.com/HowWeWork