History of tea in India

Commercial production of tea in India began after the conquest of large areas by the British East India Company, at which point large tracts of land were converted for mass tea production. The widespread popularity of tea as a recreational drink began in earnest in the 1920s, after a successful advertising campaign by the Tea Board and several mass promotion drives by the Government, using railway stations as a base. Today, India is one of the largest tea producers in the world, although over 70 per cent of its tea is consumed within India itself. In this, India is also among the top 5 per-capita tea consumers. A number of renowned teas, such as Assam and Darjeeling, also grow exclusively in India. The Indian tea industry has grown to own many global tea brands and has evolved into one of the most technologically equipped tea industries in the world. Tea production, certification, exportation, and all other facets of the tea trade in India is controlled by the Tea Board of India. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video