Highlights: From Farms to Fuel Tanks

Highlights from Shon Hiatt's USC Sol Price Center for Social Innovation presentation. Watch the full version here: https://youtu.be/wCIVo1eBbDE Shon Hiatt presents "From Farms to Fuel Tanks: Differential Effects of Collective Action on Category Meaning and Firm Entry in the Emergent U.S. Biodiesel Sector" for the USC Sol Price Center for Social Innovation. Shon Hiatt is an assistant professor of business administration at USC Marshall School of Business. He explores issues related to entrepreneurship, new-market emergence, and innovation in developed and developing economies, and his award-winning research has been published in scholarly journals and featured in media outlets. An expert in the agribusiness and energy sectors, he serves as the Faculty Director of the Food Industry Executive Program, is a faculty affiliate of the Greif Center for Entrepreneurial Studies, and is a recipient of the 2015 Kauffman Junior Faculty Fellowship in Entrepreneurship Research and the 2016 Academy of Management Emerging Scholar Award. Prior to joining USC, Professor Hiatt was on faculty at Harvard Business School.