GroupM Vietnam "Power of One" 2012.wmv

Farming moon bears for their bile to be used in traditional medicine was declared illegal in Vietnam since 2007. Yet there are more than 4,000 bears farmed and killed in Vietnam every year. We, at GroupM Vietnam, for our "Power of One" day, have partnered with WAR (Wild at Risk), a local wildlife sanctuary/rescue organization, to contribute towards the fight against this horrendous and illegal trade.