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The Farmers Club of Thoi Quang commune in Vietnam's Kien Giang province is a living demonstration of the remarkable improvements in livelihoods, hygiene, farm safety practices and general well-being that can come about when poultry farmers become empowered through dialogue and sharing experiences. Starting with USAID funding, the Farmers Club continued to grow as farmers decided to continue on their own by pooling resources and mobilizing support from the local government and private companies.