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Half the world's pigs are farmed in China - the vast majority in appalling conditions. This massive industry is not only responsible for untold cruelty but is polluting waterways and forcing people from their land. Over a three-year period Philip Lymbery, CEO of Compassion in World Farming, has traveled the world bearing witness to the hidden cost of cheap meat and the devastating impact of factory farming -- on people, animals and our planet. The findings of this journey are brought together for the very first time in Farmageddon, published by Bloomsbury on 30th January 2014. Farmageddon is now available to order online and in all good bookshops: http://www.amazon.co.uk/gp/product/1408846446/ref=as_li_tf_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=1408846446&linkCode=as2&tag=compinworlfar-21 Help us stop factory farming. Join Compassion in World Farming today: http://www.farmageddon.co/farmageddon/take-action