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"Some people are doing it better." On the outskirts of Beijing, Philip visits The Little Donkey model farm. The farm is sustainable and has higher standards of animal welfare. A glimmer of hope for farm animals in China. Over a three-year period Philip Lymbery (CEO of Compassion in World Farming) has travelled the world bearing witness to the hidden cost of cheap meat and the devastating impact of factory farming -- on people, animals and our planet. The findings of this journey are brought together for the very first time in Farmageddon (published by Bloomsbury). Farmageddon is now available to order online and in all good bookshops: http://www.amazon.co.uk/gp/product/1408846446/ref=as_li_tf_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=1408846446&linkCode=as2&tag=compinworlfar-21 Help us stop factory farming. Join Compassion in World Farming today: http://www.farmageddon.co/farmageddon/take-action