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Fake Basmati rice is being sold in several INDIAN GROCERY STORES across USA. This video is created to increase consumer awareness about Authentic Basmati rice. I have been cheated several times with fake Basmati, BE CAREFUL WHEN BUY BASMATI RICE. Do not compromise with quality. Check proper label in the bag, look for suppliers address and phone numbers on the label. After all if you find the rice is doubtful return it to the grocery, if they do not refund you, log a complaint through BBB http://welcome.bbb.org/ . check this site http://www.consumerfraudreporting.org/reporting.php#Businesses you will get more more information how to inform authority to prevent this fraud.