Ethiopia /Addis Ababa (Tomoka coffee‐roasting company) Part 72

Ethiopian Coffee: Coffee production in Ethiopia is a longstanding tradition. Ethiopia is where Coffea arabica, the coffee plant, originates.The plant is now grown in various parts of the world; Ethiopia itself accounts for around 3% of the global coffee market. Coffee is important to the economy of Ethiopia; around 60% of foreign income comes from coffee, with an estimated 15 million of the population relying on some aspect of coffee production for their livelihood.In 2006, coffee exports brought in $350 million,equivalent to 34% of that year's total exports. The coffee plant, Coffea arabica, originates in Ethiopia. According to legend, the 9th-century goatherder Kaldi discovered the coffee plant after noticing the energizing effect the plant had on his flock, but the story did not appear in writing until 1671 and is probably apocryphal. Ethiopia is the world's seventh largest producer of coffee, and Africa's top producer, with 260,000 metric tonnes in 2006. Half of the coffee is consumed by Ethiopians, and the country leads the continent in domestic consumption. The major markets for Ethiopian coffee are the EU (about half of exports), East Asia (about a quarter) and North America. The total area used for coffee cultivation is estimated to be about 4,000 km2 (1,500 sq mi), the size is unknown due to the fragmented nature of the coffee farms. The way of production has not changed much since the 10th century, with nearly all work, cultivating and drying, still done by hand. The revenues from coffee exports account for 10% of the annual government revenue, because of the large share the industry is given very high priority, but there are conscious efforts by the government to reduce the coffee industry's share of the GDP by increasing the manufacturing sector. The Coffee and Tea Authority, part of the federal government, handles anything related to coffee and tea, such as fixing the price at which the washing stations buy coffee from the farmers. This is a legacy from a nationalization scheme set in action by the previous regime that turned over all the washing stations to farmers cooperatives. The domestic market is heavily regulated through licenses, with the goal of avoiding market concentration. TO.MO.CA. Coffee Pvt. Ltd. Co. a family owned coffee‐roasting company was established in 1953 in Addis Ababa, Ethiopia. The company’ name is abbreviated from the ItalianTorrefazione Moderna Café, which directly translates modern coffee roasting.TO.MO.CA. Coffee is the leading and the first coffee company based in Addis Ababa, Ethiopia. positions in the existing markets.company to enter new unexplored markets and expand itsJapan and Australia. In the coming years we expect ourexporting its coffee to North America, Europe, Middle East,In the last two decades our company has grown its presence and has beenand the packaging process.employees pay the outmost detail on the quality of our coffeeWith a long history in the coffee roasting business ourArabica coffee such as Harrar, Yirgachefee, Sidamo, and Limu.Italian made roasting machines. We roast exclusive Ethiopianroasting and grinding the finest Ethiopian coffee with ourFor over half a century our company has been meticulously What’s Brewing in Coffee’s Global Hot Spots From the Horn of Africa to the Arabian Peninsula, and onto Europe via Venice and Constantinople, the cult of coffee has been spreading for close to five centuries