Dutch Lady Flying Farm - Augmented Reality mobile application
The Dutch Lady “Nông Trại Bay” or Flying Farm app is an augmented reality mobile based application developed by AR&Co for FrieslandCampina Group’s well known milk brand, Dutch Lady. Together with Leo Burnett Vietnam, AR&Co launched this special app to support Dutch Lady’s 2015 summer campaign. The app has achieved over 40,000 downloads as well as a reported 19% increase in product sales during its launch. The application has received two awards by the MMA Smarties APAC. At their Awards Gala event on the 15th of October 2015, the Flying Farm app received a GOLD in the category of Cross Media / Cross Mobile Integration and a SILVER in the category of Most Engaging Mobile Creative (no GOLD in this category). Lastly on the 1st of June 2016, AR&Co was publicly awarded Best Campaign for this application during the seventh and biggest Augmented World Expo (AWE). Held in Santa Clara California, otherwise known as Silicon Valley USA, AWE is the largest event dedicated to AR, VR and Wearable Technology, gathering together over 4,000 attendees and 200 speakers from all over the world. Participating companies for this year’s AWE include DAQRI, Google, Epson, Intel, Meta, 20th Century Fox, BOSCH, and many others. For more information on AR&Co, visit: http://www.ar-innovation.com
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