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Account/Brand: Hybrid Rice of ACI Seed. Description: VideoFiction 50 Min. Agency: In-house. Production House: In-house. Script: Masum Reza. Casting: Mir Sabbir & Shaila Sabi. On Air: Channel I (Jan 19, 2016). Direction: F Q Peter. 2015 A Full Length DocuFiction (50 Minutes) including BTL Campaign for Hybrid Rice to the Farmers including TV Media (Channel I). Positioning: For the Farmers, To the Farmers. Result: Successful Targeted Sales Achieved in 2015. Agency: In-house. © A Javed Khan Rumi Brand Communication, Management & Strategy and Creative Direction.