Cheese becoming popular in China

Yangqu, Shanxi Province - 9 March 2009 1. Mid of cow tethered by wall 2. Farmer opening gate for cows to go into milking shed 3. Farmer attaching milking apparatus to cow's udders 4. Close up of milk passing through tube 5. Close up of milking machine pump 6. SOUNDBITE: (Mandarin) Fan Si Bao, Dairy Farmer: "I never tried it before. Cheese is supposed to taste good, right?" Yangqu, Shanxi Province - 10 March 2009 7. Wide of farmers moving barrels into doorway 8. Mid of foaming milk being poured from barrel into vat 9. SOUNDBITE: (English) Marc de Ruiter, Owner of Yellow Valley Cheeses: "The reason why we started making cheese was basically because we saw the small scale farmers being squeezed by the middlemen. We saw that they were having a hard time selling their milk for a good price and our idea - and I've been here eight years in this region - was to help the small scale farmers get a better price and cut out the middleman." 10. Wide of female factory workers cutting the solidifying milk 11. Close up tools cutting the solidifying milk 12. Close up hands straining the milk curd 13. Curds being moved from sieve into cheese moulds 14. Woman carrying moulds from vat to table 15. Mid of curd-filled moulds on table 16. Close up of moulds being placed in pressing tubes 17. Wide of workers tightening pressing tubes 18. Freshly pressed cheeses being placed on cart 19. Fresh cheeses in maturing room 20. Pan of aged cheeses in maturing room 21. SOUNDBITE: (English) Marc de Ruiter, Owner of Yellow Valley Cheeses: "We hope that one day the Chinese will start eating cheese. There is a little group of Chinese people that eat cheese but it's a tiny percentage. And they don't understand, I would say, cheese because it's a new product. " 22. Close up of packaging label (reading in English and Mandarin): "Ship to Jenny Lou's Shunyi, John Zhang" Shunyi, Beijing - 14 March 2009 23. Exterior of Jenny Lou's supermarket sign 24. Pan of dairy case 25. Mid of piles of Yellow Valley cheese wheels 26. Pan down of other cheese products 27. SOUNDBITE: (Mandarin) Lu Qiu, Voxpop : "If it's made outside of China it's probably better, because cheese isn't a local product. If it's an import it's probably better. But of course, the cheaper it is, the better it will sell!" Beijing Capital Airport - 10 March 2009 28. Wide of signs (reading in English and Mandarin) : "Welcome to Beijing Capital Airport" 29. Mid of luggage on baggage carousel Beijing - 21 January 2009 30. Close up of hand unpacking wrapped cheese from duffel bag 31. SOUNDBITE: (English) Bill Milewski, Beijing Cheese Society member : "The thing is you can't carry the cheese on board, so it became this whole drama to get all the cheese into check-in luggage, and then when we were going to board the plane we had to carry all these bags." 32. Close up of unwrapping the French cheese brought in in bags 33. Close up of cutting the cheese 34. Cheeses on cutting board 35. Cutting a cheese wheel into quarters 36. Hand placing cheeses onto plates 37. SOUNDBITE: (English) Sharon Ruwart, Founder of Beijing Cheese Society: "So between 2004, 2005 and even 2006 a lot of people went to Europe for the first time, and France was where they wanted to go. And when you go to France you're going to encounter cheese. So I think a lot of that accelerated the natural interest in foreign food and foreign culture." 38. Wide exterior of Maison Boulud +Night Shot+ 39. Woman next to sign (reading in English) : "French Cheese Evening at Maison Boulud" 40. Wide of people at cheese party in Boulud dining room 41. Close up of woman drinking wine 42. Close up of "cheese quiz" piece of paper with wine glass LEAD IN: STORYLINE: wacky You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/aacbb29526228e101e1a718a969d55b5 Find out more about AP Archive: http://www.aparchive.com/HowWeWork