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Hosted by University of Arkansas, Applied Sustainability Center, Sam Walton School of Business: Following a screening of the coffee documentary Black Gold, MSr. VP of Sustainability at Wal-Mart att Kisler, TransFair USA CEO Paul Rice, Oromia Coffee Growers Cooperative Union General Manager Tadesse Meskela, Cafe Bom Dia President Joe Alcantara and University of Arkansas Professor and Applied Sustainability Center Director Jon Johnson discuss Fair Trade Certified coffee and Wal-Mart's new line of sustainable coffees.