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http://inktalks.com An INK Fellow and Cambridge graduate, Arshiya Bose is on a mission. She wants coffee drinkers in India to rethink that cup of joe. No, she’s not suggesting giving it up: far from it. Instead, she wants consumers to understand the intrinsic value of biodiversity and to support traditional shade growth that preserves precious forests. In this motivating talk, Arshiya describes Black Baza Coffee Co., the business she has started to disrupt the coffee supply chain and in doing so, to enable wildlife to return to its natural splendor. ABOUT INK: INKtalks are personal narratives that get straight to the heart of issues in 18 minutes or less. We are committed to capturing and sharing breakthrough ideas, inspiring stories and surprising perspectives--for free! Watch an INKtalk and meet the people who are designing the future—now. Connect with us: http://inktalks.com http://facebook.com/inktalks http://twitter.com/inktalks ABOUT ARSHIYA BOSE: Arshiya Bose is a conservationist and coffee addict who founded the Black Baza Coffee Co, a social/environment enterprise that supports coffee growers in India to follow biodiversity-friendly farming practices by providing incentives and guaranteeing a buy-back of coffee harvested from participating farms. Black Baza Coffee’s vision is to have a world where coffee farms support biodiversity and all producers have secure and stable livelihoods. She completed her PhD from the University of Cambridge in 2014 on markets for sustainable coffee and continues to do impact-oriented research that can enable sustainable coffee production either through her own enterprise or voluntary policy mechanisms.