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Agri Tourism India - BACKDROP Agri Tourism India :Agri tourism is defined here as "a set of rural activities, including participating in farming activities, exploring local culture, enjoying the landscape and agro-biodiversity An initiative developed IN 2005 by Second Generation Farmer and Entrepreneur Shri Pandurang Taware to encourage city slickers to 'get back to their farming roots' on peaceful holidays in the beautiful Maharashtrian countryside. It has gone far beyond. It remains a popular get away for Mumbai and Pune residents, but it's doing it in a way that is wonderfully responsible. Their training center hosts a range of capacity building courses for local farmers and to date has trained in excess of 1500 farmers. Farmers have been learning about how to diversify their farms into home stays creating additional sustainable income as well as providing an opportunity to conserve their cultural heritage. The agricultural center hosts a variety of cultural evenings and events for guests, including traditional bullock cart ride and opportunity to dress in local costume. As a result, farmers have experienced a 25% economic growth. The scheme is great news for employing woman's self help groups and advocating youth employment in an area when many young people flee their rural roots. Agri tourism is a concept in the already saturated market of conventional, heritage, eco, medical, religious tourism. India is well known in the national market for its scenic beauty, locale, friendly people, and this concept which is being introduced for the first time in the villages of India has immense potential and a massive scope for success. The concept of Agri tourism is a mixture of integrating agriculture along with pleasure, thus putting across an option of Agri tourism. Tourists from the urban areas can come and spend their weekends or holidays in a village cum agricultural atmosphere at a very nominal cost. It is the home away from home and with giving a personal feels and that too in harmony with culture, language and ethics. Agri Tourism: The act of visiting an agriculture farm, or any agriculture, horticulture, or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation's the economic activity that occurs when agricultural products or services are provided to the traveling public. Agri Tourism India's goal is to develop and promote agricultural tourism as a potential vehicle for diversifying and stabilizing rural economies by creating jobs, increasing community income, broadening the market base for local business, and attracting tourists to the area through Agri tourism projects, training, and support, farmers benefit from the development of tourism and the income to improve their livelihoods. Address for Contact: Pandurang Taware President & Managing Director +91- 98220 90005 AGRI TOURISM DEVELOPMENT CORPORATION Father of Agri Tourism Concept, India a.National Tourism Award Recipient 2010, by Department of Tourism Government of India by the Hands of Vice President of India @ New Delhi , March 2010, for Most Innovative Tourism Product. b.Finalist, Global Tourism for Tomorrow Award 2011, by WTTC London @ Global Tourism Summit May 2011 Las Vegas, for Community Benefit Tourism. c.Winner, Global, Responsible Tourism Award 2011, by Responsible Travel, London @ WTM London, Nov 2011, for Conservation of Cultural Heritage. d.Winner, Wild Asia 2012 Responsible Tourism Awards 2012,by Wild Asia, Malaysia@ ITB Singapore Oct 2012 for Community Engagement & Development & Cultural Preservation e.National Tourism Award Recipient 2011-12, by Department of Tourism Government of India by the Hands of President of India @ New Delhi , March 2013, for Best Responsible Tourism Project. www.agritourism.in