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This competition was a one-year project. I went to pick chermes and realize my ideas. THE TREELOT: the vaseline idea is that not all the coffee trees have the same genetics and they also grow in different part of the farm, therefore I wanted to find special trees selecting from the older and the healthier. THE EMBRYO-FOCUSED PROCESS: the embryo viabilità is a key factor for final cup quality, therefore I developed a system that kept the embryo alive for as long as possible THE MANUAL HULLING: I also imported the coffee in dried cherries because it is a natural protective shield against oxydation and to maintain the right bean humidity level. Then we manually hulled each cherry to avoid the heat caused by the mechanical huller. I want to thank all the people that helped me in this project: Julian Rivera Romano​, Ricardo Lievano​, Jose Coous​, Cinzia Valli​, Vanna Valli, Claudio Bertozzi, Davide Spinelli​, Eddy Righi​, Mario Pascucci, Valentina Celeste​, Ivica Itchy Cvetanovski​